Our target audience was mostly girls in their teens (16-19). To
attract and address our target audience we decided to have a main female
character that was 19 years old so that our audience could potentially
relate more to the character and enjoy the gangster genre more because
in most gangster films the main character is male.
Because we already had feedback from our target audience we decided
to interview a different age group of people to see if we could attract a
wider audience.
Click here to view feedback from our target audience:
Feedback from target audience
This is our feedback from our wider audience:
From
the feedback from our target audience I can tell that we have
successfully attracted our target audience. They understood what was
happening on screen and there were more points in the WWW section than
the EBI.
From
the feedback from our wider audience I can tell that we could reach out
to a wider audience if we included more gangster references and changed
the storyline a little to give the film a more grown up feel. However I
think we could probably expand our audience a bit so that it could range from 16-24 year olds.
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